The festive season is probably the most anticipated time for customers, as they expect amazing deals and offers from brands. That also makes the festive season a great time for brands to create a good impression and a sense of loyalty among their customers through festive rewards. Whether it is to boost loyalty, engagement, or improving sales, festive rewards are now an important custom of the season. However, customers ‘expectations for these rewards have changed over the years, especially in the recent past. Genric rewards are not ideal anymore, as customers now seek reward programs that are more flexible, convenient, and personalized. .
Therefore, let us look at what customers entertain or look forward to receiving during the holiday rewards. Let us consider those features of rewards that are of the greatest importance and why digital vouchers are a perfect solution to fulfill all these expectations.
Freedom of Choice
Customers today value flexibility more than ever before. It is now cumbersome to make do with a generic kind of gift, one that’s generic. There may have been a time when generic gifts made everyone happy, but today it leaves everyone dissatisfied. What makes one person’s reward optimal may not be interesting to another person at all. Regardless of taste, need, or the general lifestyle, people want to decide the type of rewards they prefer.
This freedom is afforded to customers by digital vouchers. Edenred’s digital voucher means that customers are able to select from over 10,000 incentives across more than 400 national, international, and regional brands. Should they wish to shop till they drop, dine out, travel, or simply hold out for something even bigger, digital vouchers enable them to make the choice of what they would like.
Convenience
The ability to do things quick and hassle-free has become a top priority for customers in modern society. Along these lines, they want to receive and redeem their festive reward as fast as possible. Gift cards or tangible gifts, which include those given on special occasions such as can involve delays, tedious redemption processes, or even the prospect of physically visiting a store, all of which most customers will find extremely inconvenient.
Digital vouchers are also much more convenient than the traditional voucher system. They can be both issued and redeemed with no delay or hassles. Customers can simply use their phone to get to their reward and use it the time that they want. No shipping is required, no need to store gifts, and no concern about damaged or lost parcels with gifts. This convenience makes digital vouchers the low-effort reward customers love.
Personalization
Well, today’s customers expect that the reward given to them should be somehow tailored. Just a regular old gift may look and feel routine and may not really reflect what the customer actually holds dear. Personalization is not just about adding a customer’s name, rather, it’s about what that customer wants and needs and about providing something that will fit into their daily life.
Digital vouchers have a built-in level of customization that would be hard to reproduce with a more traditional kind of gift. In this way there is a freedom of choice, which every customer wants—whether it is a gadget or the latest technology, a meal at a restaurant or an online product, or a monthly service subscription. This freedom to pick something meaningful makes digital vouchers feel more like you are valuing the person you are giving the voucher to.
Instant Gratification
Today’s consumers are used to instant gratification. They would like to get their festive rewards instantly and have the chance to use them when they want. Delays and complicated redemption processes make it challenging for reward users to experience the value added by the gift.
When it comes to digital vouchers, there is no waiting. Rewards get delivered to customers immediately, and they can use them immediately. They can choose to redeem the voucher during the festive season, or they decide to use it later at their own discretion. This not only puts the reward experience on a higher level; it also strengthens the positive attitude toward your brand.
Sustainability
Another factor that has grown in consideration is sustainability. Customers are very conscious of the environment and the products they use and therefore care about brands that have their backs. Traditional gifts, as we know, come in fancy packaging and are then shipped, which is not at all environmentally friendly.
Digital vouchers offer a sustainable option. They eliminate the need for physical production and delivery, which has a smaller environmental footprint. Issuing digital vouchers meets the current generation’s desire for environmentally friendly products and is therefore more appropriate and appealing during the festive season.
Today’s customers want more than a mere token when it comes to festive rewards. That is why they expect freedom, customization, simplicity, and convenience. All these expectations are met using digital vouchers, and you also get a modern and environmentally friendly solution that improves the level of customer satisfaction.
