It’s clear that the festive season is a great opportunity to improve the relationship with channel partners and create a work atmosphere that will encourage sales. The right incentive can make you stand out from your competitors, while an uninspired incentive program is almost guaranteed to go unnoticed. Well, how does one come up with a program that is exciting and encouraging to channel partners? Here are some important things to note when creating a fun, successful incentive program and how digital vouchers by Edenred can make all the difference.
- Rewards that are appealing to everyone.
Your channel partners are certainly diverse, and they all have different needs and desires. Quite often, a generic or standardized reward does not seem to suit the individual and can actually offend or fail to please most of the recipients. On the other hand, allowing them to select the type of reward they want demonstrates that you respect their individualism and value them too.
Digital rewards are perfect for this. Most offer partners a diverse selection of possibilities, from shopping and dining to traveling and activities. Edenred’s digital rewards give channel partners the freedom to select their incentive from over 10,000 options from 400+ local, international, and regional brands, guaranteeing that every channel partner’s wishes are met. This choice is effective because it allows partners to have a say on what reward they would like to be given and has the effect of making your incentive program far more memorable.
- Make It Easy and Convenient
Your channel partners should be encouraged with the rewards you give and not end up entangled in several complications created by the reward. It is crucial to note that the complexity of the processes involved to redeem rewards drives down motivation and incurs frustration, rendering your program ineffective. Convenience should be held paramount when constructing a robust incentive. Your channel partners are always busy; therefore, rewards should be easily and quickly redeemable.
Digital vouchers do well in this regard. They can be created on the spot and sent through the Internet, as well as redeemed on the Internet or personally in shops by the recipient’s choice. No more complex registration and shipping problems—your partners can get their reward in just a few clicks from any device, any time, anywhere.
- Focus on Flexibility
Rewards need to be timely, and it is especially important since the first season is a very busy time for your channel partners. Since not every partner will be able to or want to use a reward immediately, it offers a great value if your rewards are flexible enough for them to redeem it at any time they want.
Again, digital vouchers are not like physical gifts or promotional vouchers that are limited in time and by the purchase capacity; your partners can use the provided digital vouchers at their convenience, so they enjoy the experience and offer them a stress-free and hassle-free experience.
- Celebrating Accomplishments with Personalization
Adding a personal touch has been identified as one of the most effective approaches to enhancing your incentive program. Acknowledging your channel partners achievements is an effective way to boost their loyalty and their satisfaction towards rewards. Whether it is about sending congratulatory messages or awarding for achieving something, adding a personal touch can make it meaningful to them.
Personalization is easy with the Edenred digital vouchers. The range of options allows you to embrace and award the various achievements beyond a basic offering. For example, you might award the partners with more valuable vouchers if they meet or surpass the goals or achieve significant objectives set, which would encourage everyone.
- Ensure Fast Delivery and Instant Gratification
Just like festive sales, festive rewards need to be timely too. The excitement for receiving the rewards can fade if it involves long delays. With digital vouchers, you won’t have to worry about this problem as it offers instant gratification. The can be issued and redeemed instantly, ensuring that your partners can enjoy their rewards immediately, which keeps them motivated.
Creating a successful festive incentive program for your channel partners is all about providing them with rewards they care about. If you ensure convenience, freedom, customization, and instant gratification, you can run a reward program that your channel partners truly care about and value. Edenred’s digital vouchers allow you to do all these, making them the ideal choice for your festive incentive strategy.
